STAYD was born from a brutal truth: three out of four suicides in Australia are men. That’s not a stat – that’s a crisis. Silence is no longer an option.

For too long, men have been told to tough it out. They’ve been conditioned to be the providers and the protectors. Men are often told to suppress their feelings, as vulnerability is branded as weakness. These ideals are not just outdated: they’re placing unbearable pressure on men who are suffering in silence. Suppressing emotion doesn’t erase it – it buries it. And buried pain doesn’t disappear – it intensifies. It’s time to shift the narrative.

There’s no weakness in saying, “I’m not okay.” There's no shame in speaking up. Talking about your feelings isn’t a flaw: it’s a fight. Because real strength isn’t silence, it’s honesty; it’s staying through the pain, the doubt, and the darkness, knowing you don’t have to do it alone.

Every piece of STAYD merch sold fuels grassroots initiatives, real programs, real conversations, and real change. Your support helps build spaces where men can speak, heal, and be heard.

STAYD isn’t just about selling great merch. It’s a lifeline. A tribute. A symbol of survival. Your support is a force for breaking the stigma around men’s mental health and making space for men to speak, feel, and heal. Because of you, we contribute to building stronger foundations and funding the kind of help that is so desperately needed.

You STAYD. That’s strength. That’s survival. That’s love.

You’re not alone. Reach out. We’ve got you.

Angie D xoxo